Effective messages

A very worthwhile post at http://www.occupycfs.com/2013/06/25/precision-is-required/ highlights the importance of clarity, accuracy and effective messages in advocacy (applicable elsewhere also).

…Effective communication requires understanding the context and language of the audience. If we are imprecise or inaccurate, the audience will get distracted by our mistakes and lose sight of what we are actually trying to say. In turn, this can lead to the failure of the overall communication through misunderstanding or even outright dismissal. ….

It is worth the time and energy invested to craft a specific, accurate and strategic request that speaks to the context of the audience. …

We owe it to each other and the ME/CFS patient community to get things right. We must speak with precision and clarity about complex topics, while also presenting a strong case for what ME/CFS patients need. It is not an easy thing to do, but it is essential to our collective and ultimate success.”


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